Meta and Oakley Launch High-Tech Smart Glasses for Athletes – Oakley Meta HSTN
Meta has teamed up with Oakley to inaugurat the Oakley Meta HSTN Smart Glasses, a new chapter in wearable technology. These AI-powered glasses are designed for performance and built for users who demand both functionality and style. With the success of the Ray-Ban Meta line, this collaboration signals a bold expansion into the athletic tech market.
The Oakley Meta HSTN Smart Glasses are available for preorder starting July 11 at a price of $499. A wider release with more frame and lens combinations will launch later in the summer, starting at $399. This latest innovation blends Oakley’s performance-focused design with Meta’s AI capabilities, creating a cutting-edge product that caters specifically to active users
Designed for Performance and Durability
What sets the Oakley Meta HSTN Smart Glasses apart is their sport-first build. Featuring an IPX4 water resistance rating, they are ideal for outdoor use, sports, and high-movement environments. The design includes open-ear speakers, built-in microphones, and a 3K front-facing camera, enhancing the overall experience for users on the move. The glasses also offer twice the battery life of Meta’s previous models, with up to 8 hours of continuous use and 48 additional hours via a charging case.
With this model, users can take high-resolution videos, enjoy hands-free calls, listen to music, and interact with Meta AI using voice commands. The AI assistant enables functions like real-time translation, contextual Q&A, and media capture—making these glasses not just wearable but intelligent.
Style Meets Functionality
Oakley’s signature design ensures that the Meta HSTN Smart Glasses aren’t just smart—they’re stylish. The lineup includes five unique frame and lens combinations, such as warm grey, black, brown smoke, and clear options. Certain versions come with PRIZM Lens Technology to enhance vision clarity and contrast. Prescription compatibility is also available for users who need corrective lenses.
“Priced at $499, the limited-edition model showcases gold accents and 24K PRIZM lenses, offering a bold, premium look These models will initially launch in major markets including the U.S., U.K., Canada, Australia, Germany, France, and Italy, with later availability in India, Mexico, and the UAE.
Seamless AI Integration
Meta’s AI assistant plays a central role in the glasses’ functionality. The AI can identify objects in view, translate languages, and respond to contextual voice prompts. Whether you’re jogging in the city or exploring new environments, the glasses offer a smart, hands-free solution for real-time information.
Users can activate Meta AI with simple voice commands like “Hey Meta,” enabling hands-free control. This is especially beneficial for athletes, cyclists, or hikers who want instant feedback or assistance without breaking pace.
Expanding Meta’s Smart Glasses Ecosystem
The Oakley Meta HSTN Smart Glasses build on the success of Meta’s partnership with Essilo uxottica, the parent company of both Oakley and Ray-Ban. Meta has already sold over two million pairs of Ray-Ban Meta glasses, and the company aims to reach ten million units annually by 2026. The addition of Oakley into this ecosystem highlights a strategic shift towards performance-centric innovation in wearable technology.
“This is our first step into the performance category,” said Alex Himel, Meta’s Head of Wearables. According to Meta, this launch is just the beginning, with more performance-focused models expected in the near future.
Competitive Market Position
The smart glasses market is heating up, with companies like Snap and Google preparing their own releases. Meta, however, is clearly positioning itself ahead by combining proven AI technology with globally recognized eyewear brands. The Oakley Meta HSTN Smart Glasses offer a unique mix of practicality, durability, and advanced tech.
The launch coincides with high-profile events like Fanatics Fest and UFC International Fight Week, giving the glasses immediate exposure to a performance-minded audience. These strategic events support Meta’s goal to connect with a demographic that values both innovation and athletic utility.
Capture Ultra HD Action with 3K Video
Designed for creators and athletes, the glasses feature a high-resolution 3K camera to capture hands-free moments in ultra-clear detail. Whether you’re biking, skating, or surfing, just say, “Hey Meta, take a video” to start recording instantly.
Meta AI Built In for Smarter Assistance
Integrated with Meta AI, these glasses let users access real-time help on the field or street. Ask for wind conditions during golf or post your skateboarding clip to Stories with voice commands. It’s like having a performance coach and assistant in your eyewear.
Endorsed by Global Icons Oakley Meta HSTN Smart Glasses
The global campaign for these glasses stars Kylian Mbappé, FIFA World Cup winner, and Patrick Mahomes, three-time Super Bowl MVP. Their endorsement shows how Oakley and Meta are targeting elite users and fitness-driven lifestyles.
Price and Availability Oakley Meta HSTN Smart Glasses
The Oakley Meta HSTN smart glasses will be available for preorder starting July 11 at $499. Countries included in the initial rollout are the US, Canada, UK, Europe, and Australia.
Oakley Meta HSTN Is the Future of AI Glasses
With the successful Ray-Ban Meta lineup behind them, Meta and Oakley are now redefining AI-powered eyewear with a rugged and athlete-first approach. The Oakley Meta HSTN smart glasses represent the next evolution in wearable technology—intelligent, powerful, and built to move with you.
Conclusion: A Game-Changer for Smart Wearables
The Oakley Meta HSTN Smart Glasses are more than just a stylish accessory—they are a step forward in the evolution of wearable AI. With enhanced camera
potentiality, long battery life, seamless voice interaction, and rugged design, they are perfect for athletes and tech enthusiasts alike.
By integrating performance design with smart technology, Meta and Oakley have created a product that stands out in both function and fashion. As preorders begin in July and global availability expands, the Oakley Meta HSTN Smart Glasses are poised to become a benchmark in the smart eyewear market.ase delivers an additional 48 hours of battery life for uninterrupted usage on the go.
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