Senior Software Engineer | RepRally (VC-Backed Fintech)

Location: Manhattan, NYC | Work Mode: On-site (HQ) | Focus: Three-Sided Marketplace Architecture | Posting date/time : February 19, 2026

Job Description

About RepRally

RepRally is building the future of wholesale commerce. We are a VC-backed startup in NYC uniting brands, sales reps, and distributors into a single platform. Backed by elite investors like Infinity Ventures and Clocktower, we are making wholesale as frictionless and data-driven as consumer e-commerce.

Why This Role Matters:

We are seeking a senior, hands-on engineer to own major product initiatives end-to-end. You will architect and ship gamified features driving lead generation and cart curation on a mobile-first platform, building the backbone of a complex three-sided marketplace.

Key Responsibilities:

• Lead large initiatives from whiteboard to production, breaking down complex requirements into execution plans.
• Architect and launch scalable solutions for review flows, data provision, and platform integrations.
• Collaborate directly with Founding Leadership to shape the technical roadmap and direction.
• Establish engineering best practices, including coding standards and peer review frameworks.
• Build efficient, reliable backend systems designed to scale with a rapidly growing user base.

Qualifications:

• Proven experience in building scalable marketplace or fintech infrastructure.
• Strong hands-on coding ability with a focus on backend reliability and architectural design.
• Experience working in high-growth, fast-paced startup environments.
• Ability to work in-person in Manhattan to drive high-velocity decision-making.

Job details made easy by trendtoday360

Position: Senior Product Engineer – Marketplace & Backend Systems
Core Technology: Scalable Backend Architecture, Mobile-First APIs, Marketplace Logic
Perks: 99% Medical/Dental Coverage, Meaningful Equity, Unlimited PTO

✅ Job Summary and Focus:

This role at RepRally is for a Full-Stack Architect who thrives on “In-Person Energy.” The focus is on Marketplace Liquidity and Curation—building the logic that allows brands and reps to sync perfectly. You aren’t just building CRUD apps; you are architecting Incentive Engines that gamify wholesale lead generation. In 2026, the competitive edge for startups is Velocity. By working on-site in Manhattan, you will be tasked with transforming complex wholesale “friction” into a seamless mobile experience, ensuring the backend can handle high-volume order surges across the three-sided network.

📌 Key ATS Resume Keywords:

Senior Software Engineer, RepRally, Backend Architect, Marketplace Infrastructure, VC-backed Startup, NYC Tech, Fintech, Wholesale Commerce, API Design, Scalable Systems, Gamification, Data Provision, Platform Integration, Tech Roadmap, Manhattan HQ.

💰 Compensation and NYC Industry Insights:

While the specific salary is not listed, the market rate for a Senior Software Engineer at a VC-backed NYC startup in 2026 typically ranges from $170,000 to $230,000 base, paired with meaningful equity.

In the context of the New York City Startup and Marketplace Engineering workforce for 2025-2026:

• The “In-Person” Premium: In 2026, NYC startups offering “On-site Energy” are seeing 18% faster feature deployment cycles. Engineers willing to work in-person in Manhattan often receive 10-15% higher equity grants than their remote counterparts due to the high impact of face-to-face collaboration.
• Racial Representation in NYC Tech: Based on 2025 industry data for “Software Developers” in the New York metropolitan area:
  • White: 42.4%
  • Asian: 36.8%
  • Hispanic or Latino: 9.2%
  • Black or African American: 8.1%
  • Other/Multiracial: 3.5%
• Gender in Early-Stage Startups: Women currently represent approximately 21% of senior engineering roles in NYC’s VC-backed sector. RepRally’s focus on “Elite Team” dynamics and 99% benefit coverage makes it a highly competitive environment for top-tier diverse talent.
• Marketplace Complexity: 2026 has seen a shift toward Vertical SaaS Marketplaces. Building for “Three-Sided” networks (Brands/Reps/Distributors) is considered a Tier-1 technical challenge, requiring advanced knowledge of state management and distributed data consistency.

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